National Autistic Society Uses Virtual Reality To Raise Awareness

The National Autistic Society uses VR to promote 'Too Much Information' awareness campaign.
The National Autistic Society uses VR to promote 'Too Much Information' awareness campaign.

Earlier this year, The National Autistic Society launched a public awareness campaign called ‘Too Much Information”. The aim of the campaign is to increase the public understanding of autism, which can be a very difficult condition to describe to people.

As part of the campaign, the charity are inviting people in shopping centres to view a virtual reality film called ‘Can You Make It To The End?’, which simulates what it is like for a person with autism to experience the sights and sounds of a bustling shopping centre.

Chief executive of the National Autistic Society, Mark Lever said: “Half of autistic people and their families sometimes or often don’t leave their houses because they may receive judgemental and negative reactions to their autism from other members of the public. Virtual reality is such a fantastic medium and we want to use it to help people identify with a young autistic boy who is having a crisis in a shopping centre.”

The event will be touring across the UK, starting on the 23rd to 24th August in Bromley’s Intu centre.

The film can also be viewed online on the charity’s website, or the 360 degree experience app can be downloaded for free.

According the charity, the film has already helped 56 million people gain a deeper understanding of autism.

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